Allie is Wired: Lady Gaga ‘FAME’ Fragrance Launch Event (Photos & Video)

Allie is Wired Because Hollywood is Funny!

Lady Gaga 'FAME' Fragrance Launch Event (Photos & Video) Sep 14th 2012, 17:52 Last night Lady Gaga celebrated the launch of her new fragrance, FAME Eau de Parfum, at the Solomon R. Guggenheim Museum in New York City. Celebrities and those in the fashion world came in droves to the hottest masquerade ball in town, all in celebration of the first ever black eau de parfum! Some special guest last night included Steven Klein, Lindsay Lohan, Marc Jacobs, Alexander Wang, Paris Hilton, Yoko Ono and so much more. Inside the Guggenheim was a larger than life replica of the FAME bottle serving as the center focal point of the room. Nothing is subtle when it comes to Gaga. Gaga revealed in an interview that she chose the Guggenheim because when she was being bullied as a teenager she would come to the museum to get away from it all. The night was not only to toast the Lady's fragrance launch, but to also premiere its full ad campaign, which Gaga created in collaboration with Steven Klein! (See below) After the premiere of the dark and artsy film, Gaga did a performance art piece called "Sleeping With Gaga." During the performance the singer exited her giant perfume bottle for her "15 Minutes of Fame" and then returned where she was tattooed on the back of her head by Mark Mahoney. Check out all the Gagalicious fun below… [Click Thumbs For Larger View] Gaga is currently working on her highly anticipated new album ARTPOP, which is set to be released in early 2013. images: courtesy of wireimage

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