Get Up And Do Something: The doctor's in, on Twitter

Get Up And Do Something
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The doctor's in, on Twitter
Dec 18th 2012, 11:09

Grey's Anatomy doctors holding up a cell phoneTwitter. A popular online social network? Yes. A vital tool for medical research? Maybe.

"Until now, healthcare providers have primarily used online networks as a promotional tool," says Lee Aase, director of the Mayo Clinic Center for Social Media. "We think they can be much more."

Take the case of a surgeon who tweeted about a novel use of laparoscopy for removing a tumor. "It was a quick way to communicate information versus waiting up to a year to publish a paper," says Dr. Prasanth Prasanna, a radiologist in Salem, Ore., who has studied the use of social media in the medical profession.

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