Get Up And Do Something: Super Bowl Calorie Count: What If You Ate Everything You Saw Advertised?

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Super Bowl Calorie Count: What If You Ate Everything You Saw Advertised?
Feb 6th 2013, 11:14

Between keeping track of the score, the clock, the down and yardage, the Super Bowl involves a lot of number-watching, but what viewers tend not to count during the wing-munching, chip-chomping free-for-all are calories.

And with ads full of taco-loving senior citizens and a violent (screaming) goat who really loves his Doritos, it feels more natural to laugh it off and take another bite — maybe even do a snack run for tacos and Doritos.

"There's definitely a lot of evidence that advertising is extremely persuasive," said Sara Bleich, a health policy professor at Johns Hopkins Bloomberg School of Public Health. "The Super Bowl is sort of a free license for gluttony across all demographic groups.

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