Get Up And Do Something: Video games fail to stoke kids' appetite for fruit

Get Up And Do Something
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Video games fail to stoke kids' appetite for fruit
Jan 11th 2013, 11:47

Healthy food advertising in the form of online games doesn't make kids crave more wholesome snacks, according to a new study from the Netherlands.

Researchers expected children to choose to eat fruit after playing games promoting fruit, given that previous research has shown so-called "advergames" to be effective marketing tools. In fact, kids in the experiment did eat more snacks after playing, but no more fruit than their peers.

"I think that the game elicits hunger, and children like (high calorie) snacks more than fruit snacks, so they chose the (high calorie) snacks," said the study's lead author Frans Folkvord.

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