Get Up And Do Something: Exercise Info, Not Calorie Counts, Helps Teens Drop Sodas

Get Up And Do Something
Get up and Do Something is a program of the Delaware Coalition to Promote Physical Activity and Healthy Nutrition. Your source for optimal health.
Exercise Info, Not Calorie Counts, Helps Teens Drop Sodas
Sep 27th 2012, 11:57

Sugary drinks like soda are a big cause of obesity, but public health types haven't had much luck convincing the public of that.

But what if you knew that it would take 50 minutes of jogging to burn off one soda?

When researchers taped signs saying just that on the drink coolers in four inner-city neighborhood stores, sales of sugary beverages to teenagers dropped by 50 percent. That tactic was more effective than a sign saying that the drinks had 250 calories each, or a sign saying that a soft drink accounts for 11 percent of recommended daily calories.

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