Get Up And Do Something: Children targeted by in-store marketing by food retailers

Get Up And Do Something Get up and Do Something is a program of the Delaware Coalition to Promote Physical Activity and Healthy Nutrition. Your source for optimal health.

Children targeted by in-store marketing by food retailers Dec 5th 2012, 11:31 While most of the blame for childhood obesity is placed on the marketing practices of food manufacturers, research by Nancy Childs, Ph.D., professor of food marketing at Saint Joseph's University, suggests that more attention should be given to the in-store marketing activities of food retailers, especially those that directly target children. Childhood obesity is an international issue that has gained extensive attention in the U.S. with First Lady Michelle Obama's public commitment to end the epidemic within a generation. Through various outreach and legislation, the effort is well underway. Unfortunately, Childs says food retailers have been overlooked as a potential source for addressing this critical issue which affects children around the world.

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