Get Up And Do Something: ‘Dump That Sugar!’ event kicks off campaign to reduce childhood obesity

Get Up And Do Something
Get up and Do Something is a program of the Delaware Coalition to Promote Physical Activity and Healthy Nutrition. Your source for optimal health.
'Dump That Sugar!' event kicks off campaign to reduce childhood obesity
Dec 13th 2012, 11:37

On the shouted command of Burleigh Manor Middle School students – "Dump That Sugar!" – 9.6 tons of "sugar" was dumped at the school. That dramatic gesture officially launched Howard County Unsweetened, a multi-faceted, community-wide campaign to reduce childhood obesity by helping youth and parents choose beverages with lower sugar content. The 9.6 tons of dumped sugar (actually white sand) represented the amount of sugar the school's students would consume if each drank one 12-ounce soda a day for a year.

"Our goal is as simple as it is positive: To make it easier for parents and kids to make better beverage choices," said Nicolette Highsmith Vernick, president and CEO of the Horizon Foundation, which is sponsoring the initiative. "We're joining with the ranks of moms and dads who've already said 'enough' when it comes to sugary drinks, and we're encouraging more parents, community leaders and other organizations to join with us as we expand healthy drink choices in Howard County. Nothing less than the future health of our kids is at stake."

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