Get Up And Do Something: Junk food pitching by Nickelodeon hammered by 55 health groups and 30 nutritionists

Get Up And Do Something Get up and Do Something is a program of the Delaware Coalition to Promote Physical Activity and Healthy Nutrition. Your source for optimal health.

Junk food pitching by Nickelodeon hammered by 55 health groups and 30 nutritionists Dec 7th 2012, 11:01 Should Dora the Explorer and SpongeBob SquarePants really be hawking junk food to young children? That's the question raised by more than 55 health groups and 30 prominent nutritionists, physicians, and other experts, who today called on Nickelodeon and parent company Viacom to implement strong nutrition standards for the foods marketed to kids on Viacom's various channels and that bear images of its characters. The company has taken some small steps in the right direction, including a vague policy to limit the licensing of Nick characters to healthier food products. However, SpongeBob SquarePants and Dora the Explorer are still used to promote unhealthy foods like imitation fruit snacks, Popsicles, PEZ candy, Cheese Nips crackers, and Kraft Macaroni & Cheese. Nickelodeon, NickToons, and Nick Jr. recently have advertised unhealthy foods like Cocoa Puffs, Air Heads candies, Chuck E. Cheese's, and Fruit Roll-Ups.

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